What opened on November 10?
Google Registry launched registration for .eat, .fly and .here on November 10, 2026. The endings are aimed at food, travel and local or online services, but the official FAQs say registration is open to anyone, subject to standard registration and abuse policies.
Early access has an extra charge
Available names can be registered during the Early Access Period with an additional one-time fee that falls daily. At 16:00 UTC on November 17, general availability begins without that early-access surcharge.
That does not make registration free or establish a single retail price. Registrars set their own prices, so compare the actual registration and renewal terms before committing. The end of the surcharge is not a deadline after which registration closes.
Plan for HTTPS before launch
The registry includes these endings on the HSTS preload list. A website using one needs a working SSL/TLS certificate for browsers to load it securely.
The requirement does not itself provide hosting or guarantee that a certificate has already been installed. Check the registrar and hosting provider’s setup before putting the site live.
